Countdown and save-the-date ideas for Instagram

Updated 17 October 2026

A pre-wedding shoot does most of its work in the days before the wedding, on Instagram and WhatsApp. These are the formats couples use most.

The countdown series

One photo a day from 9 or 10 days to go down to 'one day to go', each with your names and the date. Pick a different frame each day: start wide and grand, end close and personal.

Bouquet by the car: a couple photographed at Amer Fort, Jaipur — Bouquet by the carAmer Fort, Jaipur

Red lehenga at the ghat: a couple photographed at Gangaur Ghat, Udaipur — Red lehenga at the ghatGangaur Ghat, Udaipur

Holding her close: a couple photographed at Patrika Gate, Jaipur — Holding her closePatrika Gate, Jaipur

The story grid

Four or six frames from one place, in one post: a wide shot, a walk, a laugh and a detail. It reads like a little film.

Whispers over Turkish tea: a couple photographed at An old-town café, Turkey — Whispers over Turkish teaAn old-town café, Turkey

Laughing over tea: a couple photographed at An old-town café, Turkey — Laughing over teaAn old-town café, Turkey

Down the bazaar steps: a couple photographed at Grand Bazaar, Turkey — Down the bazaar stepsGrand Bazaar, Turkey

Save the date

Your best frame, the date, the city, and nothing else. Send it on WhatsApp before the cards go out.

A kiss on the hand: a couple photographed at Fairy-chimney valley, Turkey — A kiss on the handFairy-chimney valley, Turkey

Saree on the desert road: a couple photographed at Desert road, Dubai — Saree on the desert roadDesert road, Dubai

A magazine-style cover

Your names as the masthead and one line of your story. Make your own title; never borrow a real magazine's name or logo.

Embrace under lanterns: a couple photographed at Grand Bazaar, Turkey — Embrace under lanternsGrand Bazaar, Turkey

Try these shots with the two of you

Tap + on the shots you love above, add a few photos of the two of you, and we'll make them yours.

Create our photos